By this stage you must have heard of Pokemon Go. If you haven’t then you have probably been living under a rock for the last week. People have been glued to their phones, going on more walks than they have ever gone on before and making friends with new people that they would never have spoken to before the game was released.
The game has taken the world by storm and in their first week, Nintendo shares have jumped 86%. That’s nearly $15 billion added to the company’s market value. Granted Nintendo stocks were very low in the first place due to the poor sales of their Wii U, but this makes for a very dramatic change.
To add to the success of the game, it has been downloaded more times in its opening week than the popular dating app Tinder has in its entire existence. Pokemon has now also reached more daily active users than Twitter.
The game still isn’t available in all countries yet so people have been using different workarounds to get it. This work-around is a major contributor to the shares jump in value. With the high amount of users downloading the game in non-conventional ways, the servers have been crashing and Nintendo has also threatened to ban some users. Users on Android have been able to download the games APK from other sources. IOS users have been able to create an Apple ID registered in the US to get the game. There has been issues surrounding the work-around for Android users. Malware which pretty much creates a back-door into your phone has been found leaving the Android user open to hackers.
People have become so obsessed with the game that they are actually a danger to themselves. Even with the warning on the loading screen of the game, telling people to be aware of their surroundings, there has been reports of robberies, people being involved in car crashes and even two players fell off a cliff. Don’t believe me, read this article over at CNET.
Enough of the stories surrounding Pokemon Go, how does the game work? The free to play game uses your phones GPS to determine your location and spawns random Pokemon depending on your current surroundings. For example if you are near open water it will spawn more water Pokemon than if you were in the middle of the desert.
When trying to catch Pokemon, the game uses augmented reality. Although when they say augmented reality, don’t take it so seriously. It uses the camera to display the real world with a Pokemon that barely moves. Technically this is augmented reality, but to be honest I would like to see it used more in the game if they want to say it uses augmented reality.
The new game is a huge success and it doesn’t look like it will be disappearing any time soon. You can see just how popular of the game is in Casey Neistat’s video.